THE Iceland supermarket based at a shopping centre in Rhyl is to close for business.

Based at the White Rose Centre, the store is understood to be shutting its doors on Saturday, March 11.

A spokesperson for the shopping centre expressed its landlord’s sadness at Iceland’s decision to vacate the premises.

Discussions were said to already be underway regarding who will take Iceland’s place.

Iceland’s other site in Denbighshire is at Clwyd Retail Park in Rhuddlan, and on Prestatyn High Street.

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A White Rose Centre spokesperson said: “The landlord is disappointed to see Iceland leave the centre, especially when so many other retailers, including Specsavers, Warren James, New Look and EE have recently renewed their leases.

“We understood from store feedback that this unit traded well. However, Iceland have decided to rationalise their interests within their out-of-town store at Clwyd Retail Park.

“We are following up leads with potential occupiers, as the unit has both the benefit of rooftop parking and secure servicing arrangements, and is positioned in a key area of the mall adjacent to Sports Direct/USC.”

Attempts have also been made to contact Iceland for further comment.