Trader of the Week: The family-run, ‘planet-friendly’ North Wales chippy

Named after Arthur Enoch Hughes, a Conwy fish merchant, Enochs Fish and Chips has been going strong in Llandudno Junction since 1963, and in Danny’s family’s hands since 1988.

And since he and his wife took on the reins from his parents in 2006, this award-winning chippy has gone from strength to strength; opening a second store in Anglesey in 2015.

What sets Enochs apart, Danny feels, is its dedication to “planet-friendly” food.

Named among the best seaside and UK chippies by The Guardian and National Geographic this summer, it also won the Sustainable Restaurant Association’s “sustainable restaurant of the year” award in 2013.

Enochs are based in both Valley, Anglesey and in Llandudno Junction. Photo: Danny White-Meir (Image: Newsquest)

Danny said: “We are proud to offer heart-healthy oil, certified sustainable fish, original recipe batter and home-cut chips served in planet-friendly packaging.

“We love our local and tourist communities; it brings us so much joy to see them enjoying what we do & how we do it.

“Our fantastic crew, committed to our Investors in People Silver accreditation, makes this all possible.”

Having started working at Enochs aged 15 before returning after university and working elsewhere, Danny, now 49, is proud at how seamlessly the baton has been passed on to him.

Not only does Enochs serve plenty of satisfied customers, but it also supports various numerous charities, with percentages of profits going to such organisations as the RNLI, Fishermen’s Mission, Marine Conservation Society, and more.

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Danny added: “We were the first in the industry to get Marine Stewardship Council accreditation in Wales, and really look at sustainability seriously.

“I spent a lot of time to get a special low-saturated oil, which we cook our fish and chips in. Most shops use palm oil, which is 50 per cent saturated fat, whereas we use sunflower oil, which is eight per cent, so it’s a lot better for you.

“We were the first to use compostable trays, too. We just wanted to be different, so we set the bar.

Enoch's Valley base. Photo: Danny White-Meir (Image: Newsquest)

“There’s no use raiding the sea of its fish if there’s not going to be anything left in future. It costs a bit more for us, but it’s worth it.

“It’s a lot more expensive now to eat fish and chips, and people want value for money. We’ve got some of the best people working with us in both shops; they’re amazing.”

Enochs, Conwy Road, Llandudno Junction, LL31 9DU; London Road, Valley, Anglesey, LL65 3DP.

For more information, go to: www.facebook.com/enochsjunction or www.facebook.com/enochsvalley.

If you’re interested in having your business featured, request a Q&A questionnaire by emailing coastal-news@nwn.co.uk.