The Welsh film Save the Cinema has launched on Sky Cinema tells the true story of the fight to save Carmarthenshire’s Lyric Theatre.

Directed by Rhyl-born, Sara Sugarman, the film illustrates how the resolve of a small Welsh town, inspired by the magic of cinema, was able to bring Tinseltown to their doorstep.

Samantha Morton leads the cast alongside Jonathan Pryce, Tom Felton, and Adeel Akhtar.

It comes at a crucial time for Welsh cinemas as many have reported a reduction of 50-70% in audiences since the introduction of the COVID pass in Wales, with some even considering temporary closure.

Film Hub Wales is promoting the film in partnership with Sky Cinema, as part of their Made in Wales strategy, which celebrates films with Welsh connections.

Hana Lewis, Film Hub Wales’ Strategic Manager, said: “Having this message about the value of cinema to our communities, wrapped up in a Welsh film at this moment in time, feels like a gift.

"Cinemas have fought tirelessly to remain open for their audiences throughout COVID, offering crucial services that have tackled isolation during the pandemic.

"To avoid closures, cinemas need us to turn up for them now and show our support. With a feel-good film like Save the Cinema, that reflects our Welsh community spirit, it feels like a great opportunity to do just that," she added.

As well as being on Sky Cinema, the film has been screened at Pontio in Bangor and is being screened at Theatr Colwyn on Thursday February 3 2022 at 7pm.

For tickets visit www.theatrcolwyn.co.uk or telephone 01492 556 677.